Inspira Marketing, named as the new Agency of Record, will bring a new brand campaign to life. Our team, which has built CPG companies before, is focused on driving growth and brand value with products that are just better than any others out there. Note:Clickherefor an infographic highlighting the survey results. It was said that the water both still and sparkling contained minerals and vitamins that could heal skin conditions, rheumatoid arthritis, injuries, and more. Summer Berry showcases Waterloo's commitment to creating sparkling waters that engage the senses and add a multi-sensorial boost to the moment, with artfully blended natural flavors that deliver deep and rich dark berry notes that are fruit-forward, aromatic and balanced by the brightness of red raspberries. Conducted by OnePoll in April 2021 on behalf of Waterloo, the survey of 3,250 Americans revealed the most anticipated summer adventures and activities, expected time and money to be spent, and seasonal flavor preferences as consumers look to make summer bigger and better this year. Waterloo Sparkling Water. $4.29. This drink features the tartness of cranberries but is balanced out by the sweetness of oranges. Rating: 7, Simply Balanced Sparkling Watermelon is refreshing, but nothing mindblowing. Waterloos watermelon actually tastes like the ripe summer fruit. The water used in Waterloo is sourced regionally. It sounds like this flavor might have been difficult to create considering the fact that Waterloo spent two whole years developing it. The only flavor we couldnt quite get behind is Waterloos lemon; the intense citrus gave it an almost Lysol-like quality. | Technical / White Paper. Its a delicate balancing act., Copyright - Unless otherwise stated all contents of this web site are 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics There are tons of sparkling water brands popping up every day, but not all of them are created equally. We are grateful they've entrusted us to partner with them on a brand that's both genuinely authentic and has massive market potential.". Rating: 7. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); In the Mass Merchant channel, Waterloo is nearly doubling its shelf presence at Target. Rating: 6, LaCroixs grapefruit seltzer is called Pamplemousse, which is the French word for grapefruit. For me, LaCroix came up short and became their own interpretation of grapefruit. The flavor of pear is very polarizing, some people love it, some people hate it. Waterloo has beenchallenging expectations from the start, embodying theentrepreneurial spirit and independent thinking thatAustinis known for. It also uses BPA-free can liners, and has gone through the non-GMO Project verified process, which was expensive, but gives it a point of difference in the market, says Shiver. Bubly grapefruit came up short again by not having enough flavor. } Rating: 8, Simply Balanceds Cucumber Mint Sparkling Water is a refreshing blend. Product details. What you're getting here is far from that weird sweet-bitter combo. The bottom line is that these sparkling waters do not cause any type of harm, Linge says. That's definitely not what's going on here. Our water is free of fluoride, sodium, and other additives/impurities before we add our flavors and carbonate. This is a great seltzer for around Thanksgiving, but not everyone will appreciate this flavor combination. The Company offers a range of flavored sparkling water including grapefruit, lime, lemon, black . Given the heightened interest in the composition of natural flavors which have sparked lawsuits vs Hint and LaCroix, and Spindrift notably spurned on the grounds that they are something of a black box the company has also secured assurances from suppliers about ingredients/incidental additives it doesnt want in its natural flavors. Try it for yourself to taste the difference. Waterloo Sparkling - currently available in around 9,000 stores - is now manufactured at six different locations across the US, which has dramatically reduced freight costs, says Shiver. They are full-flavor artistry in pure sparkling water, with authentic flavors and lively carbonation. The sparkling water category is currently saturated with Lemon-flavored and Lime-flavored options, so Waterloo decided to elevate the sparkling citrus experience with a delightful combination of both. We reached out to Waterloo, and they confirmed that the lime has been discontinued. SNAP EBT eligible. As CMO, he made Waterloo a household name and one of best known brands in the sparkling water category. New distribution for Waterloo includes Grocery retailers Meijer, Stop & Shop, and three divisions of Albertsons/Safeway. carbonated water, blood orange juice, tangerine juice, citric acid, carbonated water, lemon juice, brewed black tea, carbonated water, Spindrift Sparkling Water, Grapefruit Flavored, Made with Real Squeezed Fruit, 12 Fl Oz Cans, Pack of 24 (Only 15 Calories per Seltzer Water Can) . About 20 to 25 per cent of Waterloo Regions drinking water is from the Grand River. One of those flavors is strawberry. UPC : 885260452406 885260434617 786173823065 885810232595. 11 July 2019 - 05:37 GMT. To help fans find Summer Berry or any Waterloo favorite - near them, Waterloo has launched a new Product Locator on its website. Who doesn't like orange soda, after all? Join us for the latest updates on flavors, recipes, giveaways and events. We know it is for us! Thats what delights our fans and makes us different. Its on course to triple its 2018 sales in 2019, and is aiming to double 2019 sales in calendar year 2020, says Shiver, who says punchier flavors have been key to its success. AUSTIN, Texas Sparkling water has been growing in popularity across the country for the past several years. In large bowl, whisk Waterloo Ginger Citrus Twist Sparkling Water, yeast, and sugar to combine. As for the go-to-market strategy, Waterloo began with a nationwide launch at Whole Foods, which gave the brand a healthy halo and helped put it on the map with other natural retailers, but has also picked up conventional accounts at retailers such as Walmart, Kroger and Costco, and is gearing up to make an announcement about another major retailer in September. Second of all, the combo is so simple and so classic that this drink is perfect for pretty much any occasion. From cans to bottles to siphons, Central Texas has at least five sparkling water . Feel better, get smarter, and LOL a little every week. Waterloo Peach Sparkling Water - 8pk/12 fl oz Cans. First of all, both the lemon and the lime flavoring taste just like the real thing you're not going to get any artificial aftertaste here. There aren't many foods that are that juicy and succulent, and biting into one can't help but remind you of summer. According to Waterloo, this effect was difficult to achieve. } Available for a limited time this summer, Waterloo's Summer Berry is rolling back onto shelves in 8- and 12-packs at Whole Foods, select Target, HEB, Central Market, Natural Grocers, select King Soopers, Amazon and in variety packs atselect Costco locations. Rating: 8, Cherry Bubly is an okay cherry flavor, but it really has zero pizazzespecially for a fun flavor like cherry. If the item details above arent accurate or complete, we want to know about it. That way, you may get a better idea of which flavor you want to try the next time you see Waterloo in your grocery store. }); Backed by CAVU Ventures, Austin, Texas-basedWaterloo,has raised around $15m and has sold more than 100m cans since launching in September 2017. Find a store here to locate the best place to buy your favorite flavors of refreshingly tasty Waterloo Sparkling Water. Peach probably isn't the first fruit that comes to mind when you consider flavors that are often added to sparkling waters. Given sparkling waters typically contain just two ingredients - carbonated water and natural flavor youd assume key players are primarily competing on price, branding, distribution clout, and so on. Drink them as is or mix them up as mocktails. We know the decisions we make every day can make a difference. vOut +=', '; If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Content on this site is for reference purposes only. { Chocolate Academy by Barry Callebaut presents their first Chocolate confectionery report for 2023 and beyond, H&F pectin optimizes starch based applications, H&F Innovative Solutions for your Product Developments, Organic S. boulardii: A Probiotic Breakthrough by Lallemand. cranberry raspberry. Carbonated beverage consumption has been linked with diabetes, hypertension, and kidney stones, all risk factors for chronic kidney disease. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. Sparkling water, on the other hand, is simply carbonated water made by adding carbon dioxide to water under pressure. And if you've ever added lemon juice to a slice of watermelon, you know just how magical that combination can be. Its not bad at all, but cherry is such a great flavor that they should have done more with it. There's the fact that it tastes more like orange soda than real oranges. In Waterloo Region we have access to high quality drinking water. We haven't seen this flavor around very much, so we were excited to try it when we saw Waterloo's version. That may be followed closely by lime and grapefruit. In our opinion, though, this stuff is best sipped on its own, preferably while you sit on a porch on a warm summer night (or at least pretend to). Weve yet to walk away from one of those taste tests and have someone tell us that they preferred the other brand,observes Shiver,who acknowledges that the classic look and feel of the brand (it brings you back) has also helped Waterloo stand out in the crowd: It looks like something thats been around for a while, even though we shipped our first product in August 2017.. And with low prices and natural ingredients, Trader Joe's Sparkling Water is a great choice when . those New Years resolutions. No. It's a difference you can see and taste - literally. Lime or grapefruit, maybe, but not peach. Rating: 7, Polar Strawberry Watermelon Seltzer is just off the mark somewhat and doesnt nail either flavor. Who manufactures Waterloo sparkling water? Instead, it's the fact that the peach flavor and aroma is so strong. from 8 AM - 9 PM ET. 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